BRIEF:
Owning mixology and the cocktail culture.
As a brand that wants to be at the forefront of mixology, Absolut intends to show up as a brand in key cocktail events like an India Cocktail Week- leveraging its flavours and the fact that it helps in creating innovative and delicious cocktails and is designed or 'born' to be mixed.
The brand wanted to create an identity for how it shows up in mixology
That's where we began. Mixing.
We explored the mixing of everything - from cultures, the east and west, music, and so on...
But then we thought, what if we mixed time? Two different eras. The past and the future.
And thus was born...
1920's x 3020's
MOODBOARD
DESIGN LANGUAGE
BAR BACKDROP
Inspiration for stickers.
Ideation: Govind Pillai & Yaquta Bootwala
Art Direction: Yaquta Bootwala
Copywriting: Govind Pillai
